Feb 5

Processing credit cards online is not that difficult, but it’s a good idea to go through a payment processing service like merchant express. When you use a payment service you can process your transactions more easily. You can also help your customers feel better about giving you their personal and credit card information.

Getting the Right Processing System

You may not be sure which processing system you want to handle credit cards online, so be sure to shop around and find what you’re looking for before you commit to anything. By doing that, you’ll be most likely to get what works for you instead of what others recommend.

Keeping Your Customers Safe

Using merchant express or a similar payment processing system will protect your customers. When they are going to give their credit card information, they want to know that they are safe and that their credit information will not be compromised. That being the case, they can certainly feel secure with a good online credit card processor. If you’re a small business and don’t want to spend a lot of money on credit card processing fees, check around to see what kinds of deals you can get. Many companies provide breaks for small businesses, which can really help you out financially.

Nov 3

So you’ve created a great website with a killer design. Now… How to get the word out? A killer website does you no good unless people see it. Here are a number of suggestions that will assist in an allowing you to get the word out about your website.

How To Get Noticed

There are of course many more ways than will be listed here but this should get you started:

• Auction sites and shopping comparison bots-list your products with these

• Pay per click adds-buy them

• Consider starting an affiliate program

• E-mail newsletters-advertise in them

• Promotion techniques through viral marketing

• Run a contest

• Offer something for free if people mention your website

• Send special coupons or other offers to your existing customers or new visitors

• Send out emails as reminders, thank yous, confirmations, etc.

• Run offers that are exclusive to only e-mail customers

Make Yourself Impossible to Avoid

Emails are just one way to get yourself and your website noticed. There are many additional ways:

• Newsletters-publish one

• Create a signature that promotes your website and assists people in getting in touch with you

• Give away a service for free

• Traditional media-use it

• Circulate literature, cards, stationary… All with your website on it

• Discussion lists and online forums-mention your website in them

• Encourage people to ‘like you’ on face book and other communities that are considered social media

• Create a blog about your business

• Issue a press release

• Write newsletters or articles that others can use

• Specialized directories and trade sites-submit your site to them

• Utilize SEO’s

Whatever you do, avoid creating spam at all costs. Not only will it ruin your reputation but you can pay a hefty fine if you get caught.

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