So you’ve created a great website with a killer design. Now… How to get the word out? A killer website does you no good unless people see it. Here are a number of suggestions that will assist in an allowing you to get the word out about your website.
How To Get Noticed
There are of course many more ways than will be listed here but this should get you started:
• Auction sites and shopping comparison bots-list your products with these
• Pay per click adds-buy them
• Consider starting an affiliate program
• E-mail newsletters-advertise in them
• Promotion techniques through viral marketing
• Run a contest
• Offer something for free if people mention your website
• Send special coupons or other offers to your existing customers or new visitors
• Send out emails as reminders, thank yous, confirmations, etc.
• Run offers that are exclusive to only e-mail customers
Make Yourself Impossible to Avoid
Emails are just one way to get yourself and your website noticed. There are many additional ways:
• Newsletters-publish one
• Create a signature that promotes your website and assists people in getting in touch with you
• Give away a service for free
• Traditional media-use it
• Circulate literature, cards, stationary… All with your website on it
• Discussion lists and online forums-mention your website in them
• Encourage people to ‘like you’ on face book and other communities that are considered social media
• Create a blog about your business
• Issue a press release
• Write newsletters or articles that others can use
• Specialized directories and trade sites-submit your site to them
• Utilize SEO’s
Whatever you do, avoid creating spam at all costs. Not only will it ruin your reputation but you can pay a hefty fine if you get caught.
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